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Case study · Interactive research brief

Built-in or Bolted-on, from a four-page brief to twelve interactives

BambooHR’s brief combines its 2026 survey of more than 1,600 US workers and HR professionals with an IDC analyst study. The interactive edition lets readers work out their team’s year with AI, guess the leadership gap and see how much context changes an AI answer.

Opening screen of the interactive edition: dark green title page reading Built-in or Bolted-on beside a panel of three tool icons
Publisher
BambooHR, with IDC research
Original format
4-page PDF brief
Edition
5 chapters, 12 interactives, a readout
Status
Independent portfolio demonstration

An interactive edition of a brief BambooHR published, drawing on BambooHR’s 2026 survey and an IDC analyst brief sponsored by BambooHR. The brief’s text, survey figures and IDC findings are as published; the gists, deep dives, scenarios, fictional company and quiz were written for this edition by Studio Vektor. Not commissioned by, affiliated with or endorsed by BambooHR. Calculators apply the survey’s shares to the reader’s inputs and are labelled as illustrative.

First page of the original BambooHR briefLast page of the original brief

The starting point: a dense four-page brief

The brief asks whether AI at work is actually working. It compares bolting AI tools onto existing systems with AI built into the platform where people data and workflows already live, using BambooHR’s survey and IDC’s research on small and midsize companies. In print it is four tightly set pages, with the key comparison in a single table and the findings in running text.

The brief

A short brief packs a lot of numbers. The edition had to slow readers down long enough to apply them to their own company.

Make the numbers personal

Turn survey averages into a reader’s own team: minutes a day, team size and what the year adds up to.

Show the difference

Let readers see the same question answered with and without company context.

Keep the sources clear

Mark every figure as BambooHR survey data, IDC data or illustrative, with page references.

Who it is for

HR leaders, operations leaders and executives at small and midsize companies deciding how to adopt AI.

HR leaders

See what AI use costs their team’s time and where knowledge now flows through AI.

Operations and IT

Compare bolted-on and built-in approaches row by row.

Executives

Take the Quick track’s headline numbers and the five questions before choosing.

From PDF to edition, chapter by chapter

Each chapter shows the page it comes from in the four-page brief.

ChapterThe brief’s pointIn the interactive edition
Introduction (p. 1)AI is everywhere at work, but is it working? Employees spend about 20 workdays a year troubleshooting AIA read-aloud introduction, a team-year calculator and a guess at the leadership gap
1 · Benefits of an AI-enabled workforce (p. 2)Companies using AI well are more likely to growIDC’s lifts read two ways: % more likely or × as likely
2 · Bolted-on vs. built-in (p. 2)Most small and midsize companies start by bolting onThe brief’s comparison table to step through, and six scenarios to sort
3 · Drawbacks of bolting on (p. 3)Quick wins, then mixed results, generic answers and governance gapsA seesaw of near-term gains and long-term costs, the same question with different context, and the team’s AI footprint
4 · Why built-in drives impact (pp. 3–4)Answers that fit the business, people-first results, one platform and a trusted vendorA 12-second loop of built-in guidance for three roles, and two rollout choices from IDC’s data
5 · What drives adoption (p. 4)88% of small and midsize companies track adoption as a key success metricThe adoption levers, five questions before you choose, sources and a readout

What Studio Vektor did

Turned four dense pages into a guided, personal reading of the research.

Started from the reader’s team

Minutes a day and team size give the eight-hour workdays a year spent with AI, split into fixing, moving work forward and everything else, using the survey’s shares.

Showed context at work

An employee at a fictional company asks an AI assistant about PTO or schedule approvals; each kind of context the reader allows changes the answer from generic to specific.

Made the cover interactive

The opening screen switches between a bolted-on and a built-in panel, previewing the brief’s argument before the first paragraph.

Labelled every source

Each interactive is tagged as survey data, IDC data, the brief’s table or illustrative, with its page.

The 12 interactives

Each interaction lights a signal; the header moves from Bolted-on as the reader goes.

InteractiveTypeWhat the reader does
Your year with AICalculatorSets minutes a day and team size to see workdays a year with AI
Leadership gapGuess, then revealGuesses how much more time executives spend with AI than individual contributors
Reading the liftData widgetSwitches IDC’s findings between % more likely and × as likely
Where AI livesTable walk-throughSteps through the brief’s six-row comparison for each approach (p. 2)
Sort the setupsSorterSorts six illustrative scenarios into bolted-on or built-in
Near term vs. over timeSeesawDrags time forward to see where the weight of bolting on lands (p. 3)
Same question, different contextScenarioAdds context for a fictional company’s assistant and compares answers
Your team’s AI footprintCalculatorApplies the survey’s shares to their team size
Built-in guidance loop12-second loopPlays how built-in AI supports employees, managers and HR leaders
Two rollout choicesToggleSwitches two IDC-backed rollout choices on and off
Adoption leversExplorerExplores what IDC links to adoption
Checkpoint quizQuizAnswers five questions, each linked to the page that answers it

Reading experience and accessibility

Four dense pages become one responsive edition that opens up the numbers.

Two tracks

Quick keeps a 30-second summary per chapter, the key stats and every interactive; Deep adds every paragraph and the editor’s deep dives.

Listen along

A read-aloud introduction using the reader’s device voice.

Reading settings

Text size, Auto, Light, Dark and Sepia themes, dyslexia-friendly type (Atkinson Hyperlegible) and bionic emphasis.

Announced results

Twenty live regions announce calculator results and quiz feedback.

Sources on hover

Hovering or focusing a link shows which of the brief’s three sources it points to.

Readout

Everything the reader did gathers into a readout to copy, share or print.

Design system

BambooHR’s forest and bright greens, with soft lavender and peach for the two approaches.

  • Forest#002814 Cover and dark panels
  • BambooHR green#00A03C Actions, selections and progress
  • Lime#C3FF96 Highlights on dark grounds
  • Lavender#E6DCFF Built-in panels
  • Alert#AF1E1E Trade-offs and generic answers

Type

Bitter for display, Hanken Grotesk for reading and interface, and Atkinson Hyperlegible for the dyslexia-friendly mode.

Source tags

Survey data, IDC data and illustrative content each carry their own tag.

Upside and trade-off

Findings are marked as upside, trade-off or both, so the brief’s balance stays visible.

How it’s built

A short brief can be updated quickly: figures live as data and each interactive is self-contained.

AspectApproach
DeliveryOne self-contained HTML file (about 235 KB) with its images embedded. No platform, plugin or reader app.
External requestsThe web fonts, with system-font fallbacks, and a page-view analytics tag
NarrationThe reader’s device voice through the Web Speech API, with word or sentence tracking
StateAnswers, progress and settings saved in the reader’s browser

PDF vs interactive edition

The PDF summarizes the research. The edition applies it to the reader.

QuestionOriginal PDFInteractive edition
What does AI use add up to for us?An average for one workerWorkdays a year for our team
What’s the difference between approaches?One tableA table to step through and scenarios to sort
Why does context matter?A paragraphThe same question answered with more and less context
What do I take away?The PDFA readout to copy, share or print

What we would measure

This edition is an independent demonstration with no audience data, and we don’t report results for it. For an HR software company, readers’ inputs size the opportunity.

Team size and AI use

The minutes and team sizes readers enter.

Approach

How readers sort the setups and which rollout choices they switch on.

Intent

Quiz completion, readouts shared and clicks to the publisher’s site.

Where this approach fits

Short, number-dense briefs gain the most from an interactive edition.

Survey-backed briefs

Averages that become the reader’s own numbers.

Analyst-sponsored research

Findings tagged by source and page.

Comparison guides

Two approaches readers can switch between.

FAQ

Common questions about this edition and projects like it.

Was this edition commissioned by BambooHR?

No. It is an independent portfolio demonstration built from a brief BambooHR published. The brief is BambooHR’s, and the research it cites is BambooHR’s and IDC’s; the editorial layer, interactions, design and build are Studio Vektor’s.

Are the calculator results real?

They apply the survey’s published shares to the reader’s inputs and are labelled as illustrative; real teams vary.

What would an edition like this cost?

Interactive eBooks start from $635, and the Advanced package with one defined quiz or scoring tool and interactive charts starts from $1,170. An edition at this depth, with twelve interactives and a readout, goes beyond those packages and is quoted on scope after we see your document.

Can a short brief really carry this many interactives?

Yes, when each one makes a single finding personal. Here every interactive maps to a figure or table in the four pages.

Publishing a research brief?

Make every number in your brief personal.

Survey-backed briefs and analyst research work well. Send the PDF and we’ll show you how.

Interactive eBooks from$635Advanced with interactive charts and an assessment from $1,170.

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