- Studio Vektor
- Interactive eBooks
- Insperity: HR for Growth
Case study · Interactive eBook
HR for Growth, from eBook to a 12-floor blueprint
Insperity’s eBook explains how a professional employer organization (PEO) helps growing businesses with HR. The interactive edition is a 12-floor blueprint that starts from the reader’s company size, costs an in-house HR team and ends with a plan built from their answers.
- Publisher
- Insperity
- Original format
- 31-page PDF eBook
- Edition
- 12 floors, 12 interactive tools, a plan
- Status
- Independent portfolio demonstration
An interactive edition of an eBook Insperity published. The eBook’s text and sources are as published; the gists, tools, scenarios, quiz and plan were written for this edition by Studio Vektor. Not commissioned by, affiliated with or endorsed by Insperity. Costs, hours and timings in the tools are illustrative, and the reader’s own agreement decides any real arrangement.
The starting point: an eBook for growing businesses
The eBook asks whether a company’s HR is keeping up with its growth, explains co-employment and what a PEO typically handles, and covers compliance, HR technology, benefits, hidden costs, employee experience and strategic guidance. In print it is 31 pages, and the cost and responsibility comparisons are left to the reader.
The brief
Founders and CFOs want to know what this means for their business. The edition had to start from their numbers and end with their plan.
Start from the reader
Ask the company size once, and seed every tool from it.
Do the comparisons
Cost an in-house HR team, sort responsibilities and surface hidden costs with the eBook’s own method.
Finish with a plan
Gather every answer into a plan the reader can copy, download or print.
Who it is for
Founders, CEOs and CFOs of growing businesses, and the people who run HR for them.
Founders and CFOs
Cost an in-house HR build and compare it with one comprehensive fee.
HR leads
Sort who does what in co-employment and see admin hours shift to strategy.
Operations leaders
Check HR technology woes and the benefits workload.
From PDF to edition, chapter by chapter
The edition turns the eBook’s chapters into twelve floors of a building.
| Chapter | The eBook’s point | In the interactive edition |
|---|---|---|
| Introduction | The HR dilemma in fast-growing businesses | A company-size picker, read-aloud with word or sentence tracking and a choice of track |
| Is your HR keeping up? | Rethink HR before it holds growth back | An in-house HR cost builder using the eBook’s method |
| Transform your HR operations | Co-employment and what a PEO handles | A who-does-what sorter, a 40-hour week that shifts from admin to strategy, and a 14-second acquisition scenario |
| Compliance and HR technology | Built-in compliance and tech that scales | A checklist of HR technology woes and the capabilities that answer them |
| Benefits and cost clarity | Broader benefits; costs below the waterline | A benefits builder and a hidden-costs waterline |
| Employee experience and guidance | Faster answers and strategic HR help | One PTO question raced through three routes, including after hours |
| Close | Ready to level up your HR strategy? | A five-question quiz, a plan built from the reader’s answers and a short video series |
What Studio Vektor did
Built the eBook into a tool that starts and ends with the reader’s business.
Seeded from company size
Choosing under 50, 50–150 or 150–1,000 employees sets the starting numbers for the tools that follow.
Followed the eBook’s method
The in-house cost builder uses the eBook’s categories: salaries and benefits, training time, housing the function and the vendors still needed.
Animated the scenario
Adding 20 employees through an acquisition plays out in 14 seconds, once with separate vendors and once with a PEO.
Wrote the plan
Every answer flows into a closing plan with a hand-drawn sketch, ready to copy, download as text or print.
Key interactives
Twelve tools across twelve floors, all kept in both tracks.
| Interactive | Type | What the reader does |
|---|---|---|
| Where is your business today? | Picker | Chooses a company size that seeds later tools |
| In-house HR cost | Calculator | Builds a first-year cost for an in-house HR team |
| Who does what in co-employment? | Sorter | Assigns responsibilities to the company, the PEO or both |
| Hand off the tasks | Interactive | Taps tasks to hand off and watches the HR week shift from admin to strategy |
| One acquisition, two setups | 14-second animation | Watches 20 new employees move through separate vendors and a PEO |
| HR technology woes | Checklist | Ticks woes, then switches on capabilities to see which they answer |
| Build your benefits | Builder | Builds a package and sees the paperwork it creates |
| Costs below the waterline | Reveal and chart | Surfaces hidden costs and compares spend patterns |
| One PTO question, three ways | Race | Races email to HR, a call to the contact center and the self-service portal, in and out of hours |
| Five questions | Quiz | Locks in the blueprint |
| Built from your answers | Plan | Copies, downloads or prints a plan made from every answer |
Reading experience and accessibility
Thirty-one print pages become one responsive edition with a sense of progress.
Two tracks
Quick adds a 30-second gist to each chapter and skips the deep-dive notes; Deep keeps everything.
Listen along
Read-aloud with word or sentence tracking at 0.8× to 1.5×, using the reader’s device voice.
Reading settings
Text size, Auto, Light, Dark and Sepia themes, dyslexia-friendly type (Atkinson Hyperlegible) and bionic emphasis.
Saved on this device
Answers and the plan are saved in the browser.
Announced results
Seventeen live regions announce tool results.
Video
A short video series on PEOs sits beside the plan.
Design system
Insperity green and blue, with a handwritten face for the reader’s own plan.
- Insperity green
#00B040Brand, actions and progress - Insperity blue
#004C96Headings and data - Lime
#E4F25AHighlights - Navy
#001E60Dark panels - Indigo
#1A0A54Headings on light grounds
Type
Figtree for display and reading, JetBrains Mono for figures, Shantell Sans for the hand-drawn plan, and Atkinson Hyperlegible for the dyslexia-friendly mode.
Floors as navigation
The building metaphor gives each chapter a floor and the reader a visible climb.
Illustrative, labelled
Costs and hours are marked as illustrative or placeholder figures, not quotes.
How it’s built
Tools share one set of inputs, so a change in company size flows through the edition.
| Aspect | Approach |
|---|---|
| Delivery | One self-contained HTML file (about 745 KB) with its images embedded. No platform, plugin or reader app. |
| External requests | The web fonts, with system-font fallbacks, and a page-view analytics tag |
| Narration | The reader’s device voice through the Web Speech API, with word or sentence tracking |
| State | Answers, progress and settings saved in the reader’s browser |
| Plan export | The plan downloads as a text file generated in the browser |
PDF vs interactive edition
The PDF explains the options. The edition works them out for the reader.
| Question | Original PDF | Interactive edition |
|---|---|---|
| What would in-house HR cost us? | A list of cost categories | A first-year cost from our inputs |
| Who is responsible for what? | A description of co-employment | A sorter to compare with a typical arrangement |
| What are we missing? | Hidden costs in a list | A waterline to surface them |
| What do we do next? | A call to action | A plan built from our answers |
What we would measure
This edition is an independent demonstration with no audience data, and we don’t report results for it. For an HR services company, the reader’s inputs describe a qualified lead.
Company size
The size band readers pick at the start.
Pain points
HR technology woes ticked and hidden costs surfaced.
Intent
Plans downloaded and clicks to talk to the vendor.
Where this approach fits
Guides for buyers weighing a big decision benefit from working the numbers.
Services eBooks
Editions that compare doing it yourself with buying a service.
Cost comparisons
Calculators built on the guide’s own method.
Lead-generation content
Plans that turn reading into a next step.
FAQ
Common questions about this edition and projects like it.
Was this edition commissioned by Insperity?
No. It is an independent portfolio demonstration built from an eBook Insperity published. The eBook is Insperity’s; the editorial layer, interactions, design and build are Studio Vektor’s.
Are the costs real quotes?
No. They are illustrative or placeholder figures based on the reader’s inputs and the eBook’s categories, and are labelled as such.
What would an edition like this cost?
Interactive eBooks start from $635, and the Advanced package with one defined quiz or scoring tool and interactive charts starts from $1,170. An edition at this depth, with twelve tools, an animated scenario and an exportable plan, goes beyond those packages and is quoted on scope after we see your document.
Can the plan go to our sales team?
In this demonstration it stays on the reader’s device until they copy, download or print it. A commissioned edition can send it to a form or your CRM with consent.
Publishing for growing businesses?
Start from the reader’s numbers and end with their plan.
Services eBooks and cost comparisons work well. Send the PDF and we’ll show you how.